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Celebrating 20 Years of the Mac Line Revolutionized Computer Design, Ease of Use
Talk of the Nation audio
Photo Gallery: 20 Years of the Mac
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The original Apple Macintosh Credit: old-computers.com
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Ridley Scott's 1984 commercial Credit: Courtesy of Apple
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Video: Introducing the Apple Macintosh
The ad now on Apple's Web site is identical to the original except in one detail: she's wearing an iPod.
Apple's 1984 Super Bowl spot |
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Jan. 20, 2004 -- As fans watched the 1984 Super Bowl, a stark commercial directed by Ridley Scott appeared on the screen. In the spot, a female athlete smashes a large screen projecting the image of an autocratic Big Brother. With that 45-second advertisement, Apple Computer introduced the Macintosh, a line that would come to revolutionize computer design and functionality.
Over the years, the small beige box has undergone numerous transformations (think Bondi blue, ruby and sage.) Macintosh design has influenced everything from paper-clip holders to vacuums. NPR's Neal Conan and guests look at the 20-year history of the Macintosh and discuss how a 17-pound cube, a mouse and a smiley face changed the face of computing.
Guests:
Jef Raskin, creator of the Macintosh and author of multiple books, including The Humane Interface: New Directions for Designing Interactive Systems
Steven Levy, senior editor and columnist for Newsweek magazine and author of Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything
Lance Ulanoff, executive editor and columnist for the online version of PC Magazine
Related NPR Stories
Day to Day: The Mac Turns 20
Apple i-Tunes Expands to PCs
Andrei Codrescu on MacWorld
A First Look at OS X
The End of Happy Mac
Apple's G-4 Super Computer
1997: Microsoft Invests in Apple Computer
1997: Apple Turns Back to Steve Jobs
Web Resources
Stanford University: Making the Macintosh
apple-history.com
1984: A look at secret new Apple computer (San Jose Mercury News)
Jef Raskin's Web Site
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