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Celebrating 20 Years of the Mac
Line Revolutionized Computer Design, Ease of Use

Listen to audio Talk of the Nation audio

View photo gallery Photo Gallery: 20 Years of the Mac

The original Apple Macintosh
The original Apple Macintosh
Credit: old-computers.com

Apple 1984 Commercial
Ridley Scott's 1984 commercial
Credit: Courtesy of Apple

Video: Introducing the Apple Macintosh

The ad now on Apple's Web site is identical to the original except in one detail: she's wearing an iPod.

Watch video Apple's 1984 Super Bowl spot

Jan. 20, 2004 -- As fans watched the 1984 Super Bowl, a stark commercial directed by Ridley Scott appeared on the screen. In the spot, a female athlete smashes a large screen projecting the image of an autocratic Big Brother. With that 45-second advertisement, Apple Computer introduced the Macintosh, a line that would come to revolutionize computer design and functionality.

Over the years, the small beige box has undergone numerous transformations (think Bondi blue, ruby and sage.) Macintosh design has influenced everything from paper-clip holders to vacuums. NPR's Neal Conan and guests look at the 20-year history of the Macintosh and discuss how a 17-pound cube, a mouse and a smiley face changed the face of computing.

Guests:

Jef Raskin, creator of the Macintosh and author of multiple books, including The Humane Interface: New Directions for Designing Interactive Systems

Steven Levy, senior editor and columnist for Newsweek magazine and author of Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything

Lance Ulanoff, executive editor and columnist for the online version of PC Magazine


Related NPR Stories

View this item Day to Day: The Mac Turns 20

View this item Apple i-Tunes Expands to PCs

View this item Andrei Codrescu on MacWorld

View this item A First Look at OS X

View this item The End of Happy Mac

View this item Apple's G-4 Super Computer

View this item 1997: Microsoft Invests in Apple Computer

View this item 1997: Apple Turns Back to Steve Jobs

Web Resources

  • Stanford University: Making the Macintosh

  • apple-history.com

  • 1984: A look at secret new Apple computer (San Jose Mercury News)

  • Jef Raskin's Web Site




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