Wie Steve Ballmer künftig gegen Apple antreten …

… und seinen Windows-Usern ein ähnliches Benutzererlebnis wie den Mac-Anwendern verschaffen will:

Von: Steve Ballmer
Gesendet: Donnerstag, 24. Juli 2008 01:30
An: Microsoft – All Employees (QBDG)
Betreff: FY09 Strategic Update

With FY08 complete, I want to discuss my priorities for the year ahead and share my thoughts about the key strategic topics that are on everybody’s mind, including Windows, competition with Apple and Google, our software plus services strategy, and Yahoo.


In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience. Today, we’re changing the way we work with hardware vendors to ensure that we can provide complete experiences with absolutely no compromises. We’ll do the same with phones—providing choice as we work to create great end-to-end experiences.

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